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Public information can help people make the right decision at the right time. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. This course can provide a basic understanding of the PIO function for those new to the position. (Unit 2), Describe the types of written products used in public information activities. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. B. is not bound by public record laws. Use the media area for all media releases and conferences. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). C. only required when dictated by the Incident Commander. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Spelling- and grammar-checking tools (printed and computer software). NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media A good overview of ICS is provided in the independent study . * The social media links provided are for reference only. The best approach is to meet with school officials early to determine when your program best fits their schedule. @8'_= J J0 You need to write to your audience. Score .9906. List the skills needed to be an effective PIO. A well-executed interview will likely not A. advance leaderships goals. Many wikis are open to alteration by the general public without requiring them to register user accounts. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. This includes: More information on learning about the whole community is presented in Lesson 4. Evolving media (Web sites, email, blogs, social networking sites, etc.). This course can provide a basic understanding of the PIO function for those new to the position. With passive voice, the subject is thereceiverof the action. Tools to enhance the flow of public information are housed. First name. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. %PDF-1.6 % An important difference in these evolving media is that anyone can report the informationit could be a reporter, you, someone in your organization, or anyone in the public. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Resource Typing Definition for Response . The news media and local government ask the community to send videos and photos via social media, email, and text messages. 0 For highly technical information, it might be best to prepare a credible subject-matter expert to present. You cantand dont expect them to stay there all of the time. They can be used for personal networking, professional networking, and sharing public information. This course can provide a basic understanding of the PIO function for those new to the position. The Governor declared the emergency following a similar declaration by Liberty County. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. If you use an acronym, make sure your audience understands it. Social networking sites are online communities that connect people. B. Communicating factual information with the public is the most important job function of a PIO. D. is only useful on television infomercials. Functions of the Public Information Officer - emilms.fema.gov Final Exam for: IS-29.a: Public Information Officer. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. endstream endobj 495 0 obj <. If you do not want something recorded by the media, cover it up or shield it with a vehicle. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Having clear goals is the foundation for your campaign. Email. Do not be afraid to put bad news first if that is the message. Many edits, however, can be made in real-time and appear almost instantly online. Private wiki servers require user authentication to edit pages, and sometimes even to read them. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Doug Miser. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu 1. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. University of California, Merced hiring Public Information Officer For some incidents, implementing a media area may be an important way to manage the situation. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Providing information and access to newsmakers. Contact commercial vendors to identify contacts and the process for news releases. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. The Governor is continuing to monitor the situation. Describe how to manage the news media at the scene of an incident. All goals should have a target date for completion. FEMA IS-29: Public Information Officer Awareness Answers. Establish contact with other agency PIOs. How knowledgeable is the audience on this topic? Promote government programs and activities B. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. 140-character stand-alone micro-blog statements. Next you need to identifyhowyou will communicate. This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . . Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Check with them to see if the location selected for a media area will allow them to accomplish this connection. C. Identify all the news media covering the area. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Are there cultural differences to take into consideration? Narrator: Red Stick Ready targets every segment of the community. Campaigns are usually multifaceted, combining events and various media to get the message out. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Using acronyms in news releases may:A. One that is completely out of reach is de-motivating. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. . You should set a realistic deadline and interim benchmarks, as needed. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Describe the role of the Public Information Officer (PIO) in an emergency. Select this link to access a printable . In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. C. Monitors costs related to the incident, and provides . They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. Recall preparation techniques that contribute to a successful media interview. PIOs need to have a thorough understanding of the communities they serve. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? It is important to prepare each person to ensure your message is consistent. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Switchboard: (301) 447-1000 endstream endobj 1929 0 obj <. The ability for readers to leave comments in an interactive format is an important part of many blogs. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. Manages resources including supplies, personnel, and equipment. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. 19. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Social Media: Preparedness 101: Zombie Apocalypse. Many different social media monitoring tools are available. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. 95% B. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Test the message on a safe audience B. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Better yet is the number of people who call and request preparedness kits! AZ Department of Health Services Directors Blog. 0. C. request additional assistance through the National Public Information Support Network. Communicates with internal and external stakeholders. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 endstream endobj startxref ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). How or what can your community learn from these events? When a newsworthy incident occurs, the media will be there, whether youve invited them or not! The word zombie comes from Haitian and New Orleans voodoo origins. Resident/Non-Resident, Trainer Program, etc. PDF NIMS Basic Guidance for Public Information Officers - FEMA 494 0 obj <> endobj Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Watching the background. Describe the target audiences for the PIO. The subject is the. Admissions Fax: (301) 447-1658, Independent Study Program Break your ideas into one subject per sentence. More than 70% of the illnesses, hospitalizations and deaths are guys. Walter Monsour: So, the message was managed extremely well. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Announce events of interest to your community or share information about an incident. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. FEMA does not endorse any non-government Web sites, companies or applications. People have a right and a need to know about the risks they face. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Quantify results when evaluating public information efforts. Email can be used to get people: In order for email to work, you need to have a good email distribution list. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Lets review the different types of communication tools in more detail, starting with print media. Click on a program for additional information. Speak to several members of the media at one time, especially during an incident. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. A campaign on hurricane awareness wont get much play in December. Show emotion as appropriate, but dont use big gestures. Prepare a Go Kit filled with your tools, contact information, and other vital documents. B. report to the Finance/Admin Section Chief when arriving at an incident. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Campaigns that combine a mix of media are more likely to be effective in influencing people. Under the ICS, the PIO works for: A. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Consider your resources and your role in ICS. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Public Information and Warning . Technology has a great impact on your ability to manage the message. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Public information is a vital function in disaster operations that . Managing Public Information for All Hazards Incidents Gathering feedback and heading off problems, Explaining your mission, policies, and goals. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Contact local, tribal, territorial, and State press associations to obtain media lists. The test questions are scrambled to protect the integrity of the exam. Youll be quite surprised at how the elected official mouse makes all the difference with the children. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. It also helps identify the target audience for a particular public awareness campaign. Last name. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Work to keep them out of danger as you would any member of the public. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. . Even the best writer can make mistakes, particularly when under pressure or in a time crunch. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Develop and pre-test materials C. Develop an action planD. . Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Emergency Management Institute Conduct research to determine which tool is best to meet your agencys needs. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer).